black friday.

when i worked in retail i knew a lot about where other retailers were in terms of being in the red or the black. you always want to be in the black. the day after thanksgiving (a week from today!) is called black friday because it is a day that retailers usually turn a profit. anyway, i got a gap gift guide in the mail. a few things i noticed that have me wondering, does gap have their groove back or are they just trying to stay above water?

1. every photo is labeled with the name of the model, actor, actress, comedian or whole broadway cast. some even include family members. i'm not sure i believe that some of these people actually wear gap clothes. how much does it cost gap to hire these people? better yet, how much does it cost gap to hire the celebrities that are sponsoring product red? sure hope it's free.

2. the front of the gift guide tells you all about how you can change the world by buying product red while the back of the guide tells you all about how you can purchase this limited edition vespa for the low price of five thousand, nine hundred and ninety nine dollars and "give the nicest ride." shocking differences. i guess what they have in common is the consumer: me (and you?).